Cases / References
SwissRe and SolarImpulse partnership with the HISTORY channel
What does it take to fly around the world using only solar power? And how can it made sure that Swiss Re Corporate Solutions is known by its stakeholders and the public to have sponsored the Solar Impulse Round the World project?
The answer was a series called Flight for the future: pioneers in risk that was running on the HISTORY channel worldwide and on the website www.flightforthefuture.com.
The series, consisting of eight short clips that were produced in a cinematic style, analysed the Solar Impulse adventure through the lens of risk management. The episodes explained in an entertaining and emotional way - and in the style of the HISTORY channel - how commercial insurance can provide support to overcome challenges caused by extreme weather, human error or technological complexity.
While some would consider "risk management" as a boring exercise, the clips produced by the HISTORY channel proved that risk management can be more than entertaining.
Highly recommended to watch these episodes and to learn how content marketing can be conceptualized nowadays. Watch here the cinema style 30 minutes program of the HISTORY channel - SwissRe partnership.
CCI MEDIA was co-conceptualizing this content marketing partnership and represents nowadays A+E Networks and the HISTORY channel in Switzerland.
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